DougKneeland.com

What happens when a philosophy major meets blog

Greetings I am blog.  Kneel before my mighty content.

Our Digital Marketing Data is Growing Up…Now We Have To

hand touching digital tablet, social media concept

I’m dating myself but I can remember when marketers first began to discover that the digital arena afforded us so many more metrics that helped us understand our campaigns.  Impressions, clicks, CTR, cost-of-acquisition, and engagement metrics all made us feel so empowered.  Then again, the more we drilled into the data, the more often we became frustrated but what it did not reveal or by the innumerable rabbit holes one could go down while trying to make sense of all the information.  However, we are humans…incessantly curious and vain in our tool use so deeper we went.  I love that aspect of digital.  That’s why I have drawn inspiration from a series of articles recently that are challenging me to dig even deeper to into customer data to get beyond basic attribution assumptions and paint a picture of who each person really is.  I want to think more about this. Read More

Shrimp Suspended in Green Jello Mold

bad food art shrimp aspic

In the annals of Bad Food Art, there is a consistent theme around the concept of food being presented in a molded shape.  Anytime you can take a series of ingredients and make them appear to be something altogether outside anything that occurs in the natural world it represents a triumph of human technology.  Jello molds are the consummate example of this (though they are closely rivaled by the “loaf” which may get it’s own wing in the Bad Food Art Museum soon). Read More

Velveeta- Golden Glory

bad food art velveeta

I believe we all secretly fear that Velveeta is made from the same basic materials as traffic cones.  When it is depicted that way it only drives home the realization that have no idea what we are putting in our bodies.

When I first began assembling the Bad Food Art Museum, I thought that the 1950s exuberance over all things heavily manufactured or processed was lighthearted and fun.  It is, but as I have become more aware of the challenges created by our American diet,  I also began to realize that this time period is the ground zero of the bad food bomb the fallout of which continues to settle over us today. Read More

At the end of the road there is a lighthouse showing new one

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Reconsider your deeds before judgment day arrives

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How to become a tough lady always ready for the storm

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Country roads take me home

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Blog salvia Truffaut Vice fixie squid keytar raw denim, hella Wes Anderson Pinterest typewriter gluten-free lo-fi. Brooklyn single-origin coffee Neutra Tumblr cardigan, Cosby sweater artisan raw denim. Organic jean shorts freegan narwhal lomo. Wayfarers quinoa drinking vinegar food truck aesthetic Thundercats McSweeney’s. PBR&B asymmetrical salvia, Vice biodiesel roof party Pitchfork occupy cred. Retro chambray twee literally Cosby sweater. Farm-to-table ethical mumblecore direct trade, squid cardigan master cleanse plaid Helvetica literally kogi put a bird on it Marfa pug.

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Jump as much as you can and close your eyes

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Love this morning outside love this cup of coffee

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Sit back and relax, enjoy this very special moment of your life

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