The Email Experience Council recently released a report with several eye-opening email marketing statistics that remind us how dangerous it can be ot get complacent with your email marketing.   Here you go but be prepared to be either highly motivated or completely depressed.

• Every year an average of 30 percent of the people who signed up for your e-mail marketing list will not get your e-mails because their ISP will incorrectly block them.
• 85 percent of the people on your e-mail list will stop reading your e-mails (without unsubscribing) after the third message your company sends to them (yes, company, not just your group inside the company).
• 25 percent of the people on your list who receive your e-mails and never open them will be among the top 10 percent of your best customers.
• An average of 39 percent of your current year subscribers will either unsubscribe, or stop reading/engaging with your e-mails by the end of the year.
• Over 10 percent of people who initially read your e-mail on their handheld device will file it away, intending to take action, but never doing so.
• About 15 percent of your list will read your e-mails and look to a social network like Facebook or Twitter to see if others are buzzing about the message or offer before taking action.
• Over 49 percent of people who are happy with their recent purchase from your company will open future e-mails seven times faster than those who have not made a purchase in over three months.

Don’t jump off a cliff.  Resolve to use this data as an inspiration to give renewed attention to your email marketing.  Try new approaches in segmentation, user preferences and content.  Integrate your email marketing with your social media marketing.  Test.  Refine.  Let us know what is working for you.