The Email Experience Council recently released a report with several eye-opening email marketing statistics that remind us how dangerous it can be ot get complacent with your email marketing.   Here you go but be prepared to be either highly motivated or completely depressed.

Every year an average of 30 percent of the people who signed up [...]

There are three areas to focus on when optimizing your email marketing campaigns:

* Deliverability
* Open rate
* Interaction

In upcoming posts we will discuss tactics that address all of these areas. In this post we are focussing on one deliverability issue…the IP address from which you send. First let’s review why this is important and how it can impact your campaign. Then we will point you some websites you can use to see where your IP address ranks.

Over the past number of years I have had several severe convulsions when I have heard people say “We want to send out an email blast.” A Blast? What are you trying to do? Persuade, communicate, interact or win the Battle of The Bulge? I don’t want to be blasted at. I want to be spoken to. I want to be appreciated. I want to be understood. I want to be valued. Here are some simple rules to adhere to so that you can move beyond the blast mentality and create more effective email campaigns.

Stephanie Miller from Return Path was one of five esteemed panelists at last week’s Buzz2009 webinar on the magic behind viral marketing. Her insights and expertise in e-mail marketing shone brightly in that discussion among social media mavens led by Twitter guru Guy Kawasaki. It makes sense, too, since e-mail is the original social networking tool.

Marketers who are responsible for email marketing programs oftentimes ask whether they can compare their stats to benchmarks from their industry. One source for such information is the “Email Marketing Metrics Report” that is issued by the email marketing software company MailerMailer. Click here to read a summary of the report from our friends at EMarketer.