The time has long since come for us to consider more than the one url that our magic land resides at but rather all the ways that users can encounter our brands through distributed content and conversions in what I daresay I have a new acronym for. How about Search Experience Marketing (that way you don’t have to learn a new three letter abbreviation, SEM)?

As social media content continues to find its way into search engine result pages (SERPs), interesting new data reveals just how much traffic is referred to our s facebook pages from search. The folks at the very useful Facebook analytics engine PageLever published their analysis of over 1000 fan pages with 10,000 fans or more and found that 33.98% of the referring traffic to these pages came from one of the three major search engines.

Since the widespread adoption of the tablet as the content consumption platform of choice, the industry has been eagerly anticipating the rise of the Internet TV as the next disruptive platform to change the way we thing about digital content consumption. Is it happening? Sort of, but not as quickly or with as much innovation as we had hoped. With the drop in price of the Logitech Google TV set-top box and the announcement by Viewsonic that it is deep-sixing it’s plans to build a Boxee powered TV, there is growing evidence that the marketing for this technology is softening. Or is it just that the right forces have not yet come together to make this technology take off?

Foursquare, a location-based micro-blogging service that launched in 2009 seems to be on the verge of relevance. In preparation for their marketing push at SXSW they announced that they have added 500,000 new members bringing their total to somewhere in the 1 million area. Additionally, they are launching a free analytics service for business owners so that could create interesting marketing opportunities for businesses that are based on foot traffic. I’m rooting for them because this could become a very interesting marketing medium.

For a short while this past week, there was an accidentally revealed document floating around the web that shows some potential upcoming developments in facebook marketing…and they are definitely ideas that will make business page owners very happy. The document itself is no longer anywhere where I can link to it but there is this useful article about it on the Inside Facebook site. Here’s the high points:

“What are other people doing and what’s really working?” We got a sneak peak at some of the valuable information in The 2010 Social Media Marketing Benchmark Report from MarketingSherpa. The accompanying chart shows us which social media marketing tactics are most often used and considered most effective by our marketing peers.

The number of U.S. Internet users aged 65 and older increased more than 55 percent between November 2004 and November 2009, according to data from Nielsen. The measurement firm estimates that 17.5 million seniors are now online, compared with 11.3 million five years ago.

I hate the click. We obsess about clicks. We track clicks. We pay for clicks. We want more and more clicks. We are click-absorbed and it is time to make online marketing about more than this. This week marked the 15th anniversary of the first online banner ad so I have chosen this time to launch a revolt against the single-minded click-only metrics that prevail today.

If you publish a blog or any site with an RSS feed you have probably been frustrated by the lack of information that you get from the click activity in the feed. Though there are certainly ways around it Google has just announced an integration with Feedburner that makes RSS analytics easily accessible. This article from the Google Analytics blog explains it in detail but here are some of the highlights and a screenshot of what to expect.

The EVoter Institute has recently released a report entitles “Persuading and Motivating Voters: What Will It Take in 2010?” that drives home the importance of the Internet and the changing dynamics in the ways we all consumer news and information. The study is well worth the read no matter what industry you are in primarily because it illustrates the increasing ways that social media content is being used by consumers.