Scott Monty from Ford Motors calls our attention to the age demographics of users on Facebook in this article. The highlight that is perhaps the surprise to some is that the fastest growing demographics are in the age ranges 35 and up. Substantial growth has been seen in woman over 55. Check out the chart below:

Marketers who are responsible for email marketing programs oftentimes ask whether they can compare their stats to benchmarks from their industry. One source for such information is the “Email Marketing Metrics Report” that is issued by the email marketing software company MailerMailer. Click here to read a summary of the report from our friends at EMarketer.