Since the widespread adoption of the tablet as the content consumption platform of choice, the industry has been eagerly anticipating the rise of the Internet TV as the next disruptive platform to change the way we thing about digital content consumption. Is it happening? Sort of, but not as quickly or with as much innovation as we had hoped. With the drop in price of the Logitech Google TV set-top box and the announcement by Viewsonic that it is deep-sixing it’s plans to build a Boxee powered TV, there is growing evidence that the marketing for this technology is softening. Or is it just that the right forces have not yet come together to make this technology take off?

We see a lot of companies placing video on their websites and YouTube channels without much thought being given to whether the content will be of any real value to the audience or much benefit to the organization. Dave Chase recently wrote a great article showcasing 10 wonderful examples from several different industries that offer fodder for those looking to hone their online video marketing approach. The basic principle is to create content that is valuable and interesting, but how have others met that challenge and won?

The Pew Internet and American Life Project has released a survey that indicates that the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. In addition television and movie watching are now an online experience for a third of internet users.

If you have ever been frustrated by the fact that the only ways to get YouTube video viewers to your site was to use your url in your channel description or to place a url somewhere in the context of your video than you will be excited by the latest development out of the video-sharing giant. As of late June, you can now insert a call-to-action semi-transparent overlay in your video with message and link back to any site.

SmartBrief staged a social media conference this past week and webcasted it so that we could all share in the great ideas expressed by their knowledgable panel. View the online version of this conference here.