Sometimes I have to post things just because I want to remember them. This is a great article by Hollis Thomases listing the variety of services that allow for self-service online ad buying. Ok we all know that the search engines allow us to do this but there are scores of other services as well. We have not tested all of these and there are certainly many pitfalls out there but for research’s sake this list is a good place to start.

Though a certain social network whose name starts with “f” and rhymes with “racebrook” is the one on everyone’s mind these days, do not overlook the possibility that there may be a niche social network out there that could be just the thing for you. Wikipedia has a great jumping off point for those looking to get an overview of the variety of social networks lurking about on the surface of Planet Social Media. Click here to check it out.

I recently heard the director of Socia Media for National Geographic state that his company made a vow when it entered the social media arena “not to let the perfect become the enemy of the good”. Many organizations stand paralyzed on the sidelines trying to come up with the perfect social media strategy that will answer all questions about the investment, the user adoption potential, and the ROI.