There are three areas to focus on when optimizing your email marketing campaigns:

* Deliverability
* Open rate
* Interaction

In upcoming posts we will discuss tactics that address all of these areas. In this post we are focussing on one deliverability issue…the IP address from which you send. First let’s review why this is important and how it can impact your campaign. Then we will point you some websites you can use to see where your IP address ranks.

Google is now spidering Tweets and pulling them into search engine result pages (SERPs). This means that if you Tweet for a specifc business reason and are concerned about your online visibility you will want to take some steps to make sure that your Tweets are optimized for organic search. Here some tips to help you get Twoogled:

According to a study by Borrell Associates, Facebook will receive over $500 million this year in advertising revenue with over 74% of that revenue derived from local businesses using Facebook to target users geographically. Click here for more information but Borrell is quick to note that despite the striking focus on local advertising on Facebook that the overall numbers still represent only a a tiny fraction of the overall dollars spent on local advertising. However what interests me is not the overall percentage of local advertising budgets that is going to social networks but rather the speed with which any percentage at all has gone to them and the fact the Facebook is the preferred choice.

For those who have not had a chance to read about it lately, here’s a link to an article about how Zappo’s put 104 ad agencies through the hoops in a botched RFP process.

This is my invitation to Zappos to participate in my RFP process:

Ok I think we are all aware that MySpace, once the king of the social media landscape is falling back into something pretty close to irrelevance. But that does not apply to entertainment traffic right? It’s still a big driver there isn’t it? Not.

Check out these stats from HitWise that show that MySpace has been steadily declining in the amount of entertainment-related traffic that it drives:

Inspired by the notion that many advertisers and marketers feel that they are held hostage by the constantly evolving paid and organic search landscape, an unnamed author has put forth the controversial idea the searh engines require government regulation. Before you whack me on the snout for suggesting such a thing, just give this a read.