Marketers who are responsible for email marketing programs oftentimes ask whether they can compare their stats to benchmarks from their industry.  One source for such information is the “Email Marketing Metrics Report” that is issued by the email marketing software company MailerMailer. Click here to read a summary of the report from our friends at EMarketer. Not surprisingly, open and click-through rates are dropping. This puts extra emphasis on the need to segment databases to create relevant messaging.  It also suggests that we should be testing our html emails for deliverability and preview pane views to make sure that we have the best possible opportunity to get the email opened.