Facebook Age Demographics
12 July 2009
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Scott Monty from Ford Motors calls our attention to the age demographics of users on Facebook in this article. The highlight that is perhaps the surprise to some is that the fastest growing demographics are in the age ranges 35 and up. Substantial growth has been seen in woman over 55. Check out the chart below:
Will the social behavior of these audiences on Facebook be substantially different than the younger audiences? Likely. Does it change the way we communicate via facebook as marketers? Hmm. Do we have to consider commiunication strategies that are more segmented? Could be.
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This is surprising and also valuable information. As marketers we do have to rethink how we approach social media networks and who’s using these types of communications. Thanks for the post. I’ll be sure to check out the article.
I love how the 18-25 year olds are running rapidly AWAY from Facebook as the old codgers get into it.
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