If you have a business facebook account and you are looking for the best ways to leverage it you should look into Facebook fan boxes. They are a simple to install and configure widget that you can place in your own website to create a dynamically updating version of the fan activity on your facebook page. OK that sounds geeky and intimidating but here is a picture of what it does.

Basically you are bringing the activity on your fan page into a little widget on your own site and saying to your site visitors, “Check this out! People perhaps like you are hooking up with us on Facebook and here is what they are saying.” Take a look at the following image to see how it works:

By using this tool you can:

• increase your fan base
• leverage the content they are creating for you beyond Facebook
• increase the credibility of your own site
• increase trust and, accordingly, conversion rates

One further note,  in a post to its developer blog, Facebook notes that the Fan Box has already been implemented by Coca-Cola, Newsweek, and Threadless.