http://www.dougkneeland.com Growing Ideas On Planet Social Media Mon, 24 Oct 2011 13:48:08 +0000 http://backend.userland.com/rss092 en http://www.dougkneeland.com/1-aint-what-it-used-to-be-or-diversify-your-approach-to-the-search-experience/ http://www.dougkneeland.com/sem-redefined-i-hope-please/ http://www.dougkneeland.com/why-you-need-to-optimize-your-facebook-fan-page-for-search/ http://www.dougkneeland.com/are-internet-tvs-flops-or-lions-in-waiting/ http://www.dougkneeland.com/how-to-layer-a-facebook-advertising-strategy/ A recent article by EMarketer cites research by the Boston Consulting Group suggesting we are on the edge of a big leap forward in tablet purchases. Most interestingly is that the impetus driving this consumer lust for tablets is its emergence as the platform of choice for consumers when it comes to accessing digital content in all its forms.]]> http://www.dougkneeland.com/the-tablet-boom-is-on-us-what-does-it-mean/ Take the time to read it here. Send your comments.]]> http://www.dougkneeland.com/wonderful-speech-on-how-to-fulfill-the-promise-of-internet-marketing/ this recent article that lists the Top Eight Social Media Campaign Management Tools I thought I'd add two more that I like and make it an even 10 tools that can really help social media marketers better engage their audiences and track results. There is a always a great deal of movement in the industry as new services launch and existing ones change hands or get acquired. My hope is that this list will still be accurate at least 17 seconds after I publish it.]]> http://www.dougkneeland.com/social-media-campaign-management-tools/ Nielsen's Q1 2010 Consumer Confidence Survey, Q1 2010 @Plan reports and Audience Measurement tools are citing some striking facts that paint an even more dramatic picture of our immersion into social media than we might have thought. I was particularly surprised by stats such as 21% of U.S. adults own or publish a blog or that 2/3 of global consumers refer to online product reviews when making a purchasing decision. ]]> http://www.dougkneeland.com/social-if-even-bigger-than-we-thought-says-neilsen-study/ Foursquare, a location-based micro-blogging service that launched in 2009 seems to be on the verge of relevance. In preparation for their marketing push at SXSW they announced that they have added 500,000 new members bringing their total to somewhere in the 1 million area. Additionally, they are launching a free analytics service for business owners so that could create interesting marketing opportunities for businesses that are based on foot traffic. I'm rooting for them because this could become a very interesting marketing medium.]]> http://www.dougkneeland.com/foursquare-will-begin-to-offer-free-visitor-analytics-begins-to-gain-more-traction/