http://www.dougkneeland.com Growing Ideas On Planet Social Media Mon, 02 Aug 2010 21:17:34 +0000 http://backend.userland.com/rss092 en Take the time to read it here. Send your comments.]]> http://www.dougkneeland.com/wonderful-speech-on-how-to-fulfill-the-promise-of-internet-marketing/ this recent article that lists the Top Eight Social Media Campaign Management Tools I thought I'd add two more that I like and make it an even 10 tools that can really help social media marketers better engage their audiences and track results. There is a always a great deal of movement in the industry as new services launch and existing ones change hands or get acquired. My hope is that this list will still be accurate at least 17 seconds after I publish it.]]> http://www.dougkneeland.com/social-media-campaign-management-tools/ Nielsen's Q1 2010 Consumer Confidence Survey, Q1 2010 @Plan reports and Audience Measurement tools are citing some striking facts that paint an even more dramatic picture of our immersion into social media than we might have thought. I was particularly surprised by stats such as 21% of U.S. adults own or publish a blog or that 2/3 of global consumers refer to online product reviews when making a purchasing decision. ]]> http://www.dougkneeland.com/social-if-even-bigger-than-we-thought-says-neilsen-study/ Foursquare, a location-based micro-blogging service that launched in 2009 seems to be on the verge of relevance. In preparation for their marketing push at SXSW they announced that they have added 500,000 new members bringing their total to somewhere in the 1 million area. Additionally, they are launching a free analytics service for business owners so that could create interesting marketing opportunities for businesses that are based on foot traffic. I'm rooting for them because this could become a very interesting marketing medium.]]> http://www.dougkneeland.com/foursquare-will-begin-to-offer-free-visitor-analytics-begins-to-gain-more-traction/ Yelp, Foursquare, Latitude, and Gowalla, it seems that 2010 will be a year of great experimentation for this feature. Time will tell whether marketers and application developers can make this feature useful enough to consumers that they will want to enable it. However, it seems likely that we will soon see software platforms that allows us to monitor social media for people who are nearing our location and message to them thereby combining real-time search with real-time marketing.]]> http://www.dougkneeland.com/geolocation-hits-social-media-marketing-in-2010/ this recent article by Clay MacDaniel cites research by Razorfish and She'sConnected.com are indicating that a primary reason for consumers to fan your company or brand is to receive promotions and discounts. Let's take a look at some ways that you can find a balance between social media marketing that attracts the attentions of your audience and social media marketing that pushes sales messages to them.]]> http://www.dougkneeland.com/the-role-of-promotions-and-sales-messages-in-social-media-marketing/ http://www.dougkneeland.com/iplotz-underwhelmed-by-the-ipad/ this useful article about it on the Inside Facebook site. Here's the high points:]]> http://www.dougkneeland.com/sneak-peak-into-the-future-of-facebook-marketing/ The 2010 Social Media Marketing Benchmark Report from MarketingSherpa. The accompanying chart shows us which social media marketing tactics are most often used and considered most effective by our marketing peers.]]> http://www.dougkneeland.com/what-are-the-best-social-media-marketing-tactics/ http://www.dougkneeland.com/audiences-65-and-older-continue-to-grow-online/