http://www.dougkneeland.com Growing Ideas On Planet Social Media Mon, 08 Feb 2010 13:46:55 +0000 http://backend.userland.com/rss092 en this recent article by Clay MacDaniel cites research by Razorfish and She'sConnected.com are indicating that a primary reason for consumers to fan your company or brand is to receive promotions and discounts. Let's take a look at some ways that you can find a balance between social media marketing that attracts the attentions of your audience and social media marketing that pushes sales messages to them.]]> http://www.dougkneeland.com/the-role-of-promotions-and-sales-messages-in-social-media-marketing/ http://www.dougkneeland.com/iplotz-underwhelmed-by-the-ipad/ this useful article about it on the Inside Facebook site. Here's the high points:]]> http://www.dougkneeland.com/sneak-peak-into-the-future-of-facebook-marketing/ The 2010 Social Media Marketing Benchmark Report from MarketingSherpa. The accompanying chart shows us which social media marketing tactics are most often used and considered most effective by our marketing peers.]]> http://www.dougkneeland.com/what-are-the-best-social-media-marketing-tactics/ http://www.dougkneeland.com/audiences-65-and-older-continue-to-grow-online/ http://www.dougkneeland.com/thinking-beyond-the-almighty-click/ http://www.dougkneeland.com/people-objectives-strategies-tactics/ This article from the Google Analytics blog explains it in detail but here are some of the highlights and a screenshot of what to expect.]]> http://www.dougkneeland.com/rss-feed-analytics-through-google-and-feedburner/ Pew Internet and American Life Project because it is not motivated by any particular agenda. So it came as a surprise to me to learn that they are reporting that 19% of those recently surveyed use Twitter or "some other form of status update service (not quite sure what they mean by this). This is up from 11% only 1 year ago. I know that Twitter is fast-growing but since Pew generally reports more conservative numbers than other surveys this is impressive. Additionall, the same survey is showing that the median age for Facebook users is rising: Up to 33 from 26 only 1 year ago--big jump!]]> http://www.dougkneeland.com/twitter-use-up-facebook-audience-older-says-pew-survey/ http://www.dougkneeland.com/great-new-additions-to-google-analytics/