I love this article by Mark Collier that describes the groundswell caused by a simple Tweet by an independant musician with a loyal following.  The is such a great example of simple principles of social media communications.

• It’s not about “me” but about “we”
• Embrace participation
• Be willing to be spontaneous

The short version of the story is that the artist, Amanda Palmer, posted a tweet on a Friday asking her followers who were home alone on the computer on a Friday night to sound off.  The groundswell that erupted resulted in the spontaneous formation of  “LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS  (#LOFNOTC) as a mini-movement.  Within hours they had developed a logo and were selling t-shirts online.  They sold $11,000 worth of them.

The rest of us can take lessons from Amanda.  She is engaged, interactive, spontaneous, and responsive.  And now she has some extra funds.  Way to go.