Ok I think we are all aware that MySpace, once the king of the social media landscape is falling back into something pretty close to irrelevance. But that does not apply to entertainment traffic right? It’s still a big driver there isn’t it? Not.
Check out these stats from HitWise that show that MySpace has been steadily declining in the amount of entertainment-related traffic that it drives:
The only solace here is that it seems like it may be bottoming out and beginning to turn a corner a bit. The lesson to the rest of the social media landscape seems to be that you have to be very careful how you open up your services to advertisers. MySpace became a promotional clutter, Facebook provided a better experience, and users left MySpace in droves.