I saw this interesting case study from MarketingProfs that details how a social media monitoring software company called Techrigy is using Twitter as the primary lead generation tool.  The presentaion includes their impressive case study plus basic tips in how to monitor conversations on Twitter to find users with whom to engage.  The only shortcoming [...]

I am generally in favor of Facebook business pages as long as the business has a reasonably interesting content strategy, the willingness to committ sustained time and energy to it, and the willingness to cross-promote it in througout their marketing efforts. However, there is one thing thaty bugs me about Facebook relative to some of the other popular social sites such as Twitter and YouTube. On Facebook there is no way to search for and engage potential new fans without using Facebook advertising to get to them. I know Facebook does not want to commit the same sins as MySpace and create a platform for spammers but I have to believe that there can be a way to implement fan site invitations that would not be intrusive.

This year’s Nielsen Global Online Consumer Survey of 25,000 Internet consumers from 50 companies has brought to light that reviews and recommendations from friends are by far the most trusted forms of information that consumers receive. 90% of those surveyed said that they trusted reviews and recommendations from friends while a surprising 70% said that they trust reviews that they find online from people they do not know.