If you publish a blog or any site with an RSS feed you have probably been frustrated by the lack of information that you get from the click activity in the feed.  Though there are certainly ways around it Google has just announced an integration with Feedburner that makes RSS analytics easily accessible.  This article from the Google Analytics blog explains it in detail but here are some of the highlights and a screenshot of what to expect.

• count the clicks from your feed to your site
• what kind of reader generated the click
• count those that come from email
• see the geography and reach fof your feed audience
• breakdown of click activity by piece of content

Here is an image showing what the data might look like in your Google Analytics account:

I’d be interested in hearing from those of you who have implemented this.  It looks a little awkward in the sense that you have to bounce between your Google Analytics account and your Feedburner account depending upon the kind of data you are looking for.  Also, if you have been using tracking URLs in your RSS feeds then you might find this data to be redundant at best.  However, for the lion’s share of site operators who have not had the tools to track their RSS feed activity this could be big help.