A study by the market research firm PhoCusWright indicates that travelers who select and purchase their travel options online spend over twice the amount of those who execute the entire process offline.  This does not necessarily mean that online travelers spend twice as much per trip but they spend twice as much annually.  So, in fairness, it could mean that the online traveler is a more frequent traveler than their offline counterpart.  However stats like these place continued emphasis on the online channel for destination marketers.Here is a chart of the actual stats from PhoCusWright’s study: