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Study shows large rise in online video usage

8 August 2009 390 views No Comment

The Pew Internet and American Life Project has released a survey that indicates that the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006.  In addition television and movie watching are now an online experience for a third of internet users.The chart below indicates that 62% of the adults surveyed have watched video on a video sharing site.  I wonder what the stat would have been had they expanded the survey to include young adults and any form of online video as opposed to just video sharing sites.

adult online video usage

Another interesting stat from the survey is that 23% of those surveyed said that they have connected their computer to a television to watch internet video on their TV.  I was surprised by this one because TV watching is generally an activity based on convenience and it can take some effort (in equipment and time) to get your computer connected to your TV.  This indicates a growing desire amongst consumers for greater convergence between the two platforms.

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